But lo and behold the elderly golfer is none too happy with the Celtic support again and everyone and their dog knows the first port of call when he’s in that mood.
Bottles can crack the heads of Celtic fans and staff and the club can sink to the position of European also rans and the Celtic board and executive have not one single word to say.
Will he want to sit down and plan his strategy with a CEO who had to leave the room to get permission to spend another £100,000 to recruit Luke McCowan?
He did so safe in the knowledge that nobody in the editorial department at BBC Scotland would question for a minute the lie he broadcast.
And with that failure comes the consolation of playing in the Europa League group stages – an achievement Nicholson will no doubt highlight in the future when accusations of lacking ambition are levelled at him again.
Possibly doing part of your job properly after five years of trying having banked around £4 million in wages is not to be celebrated.
We may never know if O’Neill was making his feelings know to the board but it shouldn’t take that, along with fan apathy and the impending loss of our talismanic striker from last season to green light an ambitious signing.
All of the failings we pointed out last season have now been repeated and no excuse is going to wash this time around.
It all started before the season even kicked off when the club imposed a three match suspended ban on the Green Brigade while they were preparing tifo tributes to John Clark and John Fallon.
Scottish football first opened itself up to the use of alternative facts when Rangers F.C. went into administration back in 2012 followed by the inevitable liquidation.