With legacy media naturally siding with the Celtic board to remain in the news loop the organic growth that has brought over 400 Celtic supporters together has been sneered at.
Low and his colleagues Peter McGowan and Duncan Smillie had hoped to become involved with The Celtic Trust but after almost 30 years of making little progress they have decided against that route to go ahead with their plan to modernise Celtic.
Let’s be clear, if it’s come out to maybe where it’s supposedly come out, then it’s not great. The optics of it aren’t good, but I get on with my work every single day.
Celtic appointed Maloney for that role on June 25 with only a website statement announcing the job, since then the former Scotland forward hasn’t said a single word about his role which revolves around putting players on loan at clubs that will assist their development.
Perhaps the most maligned group of Celtic fans in recent times, the North Curve have played a blinder thus far, outflanking Celtic’s salaried media team of thirty hearty souls.
Swiss Ramble is the go-to site for all things financial, examining Celtic’s accounts for the two years up until 30 June 2024 the club is spending between 40-50% of turnover on direct football costs, well below the 70% limit that is in place for season 25/26.
It seems that the club led by Michael Nicholson knows best on every issue but have been thwarted by other clubs, mainstream media, players, agents and even social media to deliver a competent team on the park that can qualify for the Champions League
The statement is an absolute PR disaster. Talk about not being able to read the room. Of course, they were under pressure. They felt like they had to speak but, to be perfectly honest, they’d have been better just being quiet than coming out with that.
When print circulation is below 40,000 and dropping at 18% year on year the Record is utterly desperate to grab any sort of digital audience regardless of the content and accuracy.
I sometimes hear stuff about there being a disconnect, and that couldn’t be further from the truth, for me, the board and Dermot, we all love Celtic and want the club to be the very best it can be