The more than you build things up the further the fall when reality finally arrives.
For the best part of nine months Micky Beale has been rabbiting away about all of the fings that he finks about to a captive audience.
The hand picked media audience have been in awe of someone that says more in once conference than they got out of Giovanni van Bronckhorst in a month.
For reasons unknown Beale acquired the reputation of being the brains behind the thrown of Steven Gerrard. It seems like laying out the bibs and cones for Gary McAllister’s training sessions came with some mystical powers.
Flushed with television money EPL clubs have been able to create massive Academy networks which has allowed no-mark players like Beale to pick up coaching certificates and bluff their way into the football circuit.
Before Gerrard took him to Ibrox Beale was an assistant manager in Brazil for 13 matches before Sao Paolo binned Rogerio Cerni and sent his number 2 back to England where he took up a job coaching the Liverpool u-5s.
That experience has been recycled in Scotland into having a scouting network across South America and access to the stars of tomorrow at Liverpool and an in-depth knowledge of every Academy player in England.
Beale has revelled in the treatment he gets in Scotland, pinching himself at how far a little talent and brass neck can take you. Ignored throughout his career he now has reporters drooling as he discusses looking into the eyes of transfer targets before deciding if they have the character to play alongside James Tavernier and Ryan Jack.
After all of the hype and shrugging off three defeats in two months from Celtic with promises of ‘wait till next season’ reality has arrived at Beale’s door.
Follow Follow is on the invite list for Ibrox media conferences, if they reaction to yesterday’s defeat it anything to go by Beale might struggle to match Giovanni van Bronckhorst’s 368 days as manager.
With Todd Cantwell’s form in the May dead-rubbers hyped off the radar the former Norwich starlet has bombed in pre-season, Sam Lammers is now the creative force, tucked in behind Abdallah Sima and Cyriel Dessers who were also relegated last season.
Already some bears are getting nostalgic for Ryan Kent and Alfredo Morelos, the case for retaining Fashion Sakala is growing by the hour.
Most Ibrox fans had their new heroes going into the September 3 Glasgow Derby on full points and looking forward to Champions League trips.
Now they are fearing the knock-on effects of losing to Sevette on Wednesday, the fall out of being knocked out of the Champions League leaving the money to Celtic and an autumn fixture list full of Thursday and Sunday matches.
After being promised the earth by Beale the new signings have been treated to a defeat on plastic and a hostile reaction from their so-called supporters.
In the dressing room they have serial loser James Tavernier to turn to for support and backing. Asking Tav about his medal haul isn’t the best of ideas.
The former QPR boss will be in front of the media on Tuesday, no doubt the narrative from Rugby Park will have been rewritten but any more set-backs before September 3 and Beale is in big trouble no matter how unfair he finks it is
Beale’s shameless undermining of van Bronckhorst will soon be used against him, the loyalty he told QPR fans about will come back to bite.
After dropping in on the Loudon for pre-match pints last October he might find himself back on Paisley Road as a fan quicker than he anticipates.
