Social media really is a two way street.
You can reach over five million views when you announce a new manager but when you release a honkin new home kit and try and pass it off as ‘a modern twist on the traditional hoops’ you are inviting an incredible backlash.
A few fans have reacted favourably but it appears that more than 90% are very hostile to the 23/24 home kit with that figure rising by 9% for the long sleeve version.
The kit has been heavily leaked but most fans took it with a handful of salt, assuming that it was a wind-up as a couple of images appeared on social media.
On an individual bases you could probably get away with one deviation from the classic look but throwing together jaggy hoops, black stripes and the ‘stained glass’ look is way too much for one kit to cope with. A gold sponsors logo thrown on top of green, white and black is a few steps too far.
Celtic, Adidas and JD Sports all have extensive social media reach, this weekend they are all dealing with a similar backlash with fans left wondering who inside the club gave final approval for the horrendous kit that the players will wear in the new season.
A progressive & modern twist on the traditional Hoops – with elements of the glass pattern from the original entrance to Celtic Park
Pre-order your 2023/24 #CelticFC x @adidasfootball Home Kit now. Available 13/07
— Celtic Football Club (@CelticFC) June 30, 2023
Total nonsense PR spin on the worst ever Celtic home kit. You can’t even get the colours right.
Stained glass windows isn’t what we should be designing the famous hoops on.
How about 120 years of tradition?
Is that getting ditched for progressive and modern nonsense?— CelticEarlyYears (@EarlyCeltic) June 30, 2023
Sorry but it’s honkin!! No matter how well you try marketing it! Elements of old glass pattern? It d rather keep the elements that made the hoops iconic. It’s a simple brief.
— Eddie Toner (@eddie_toner) June 30, 2023
A hideous desecration of the traditional Hoops 🙁
— Celtic Supporters Club Norway (@CSCNorway) July 1, 2023
Worst home kit design ever, by a country mile. Absolute nonsense, from the drawing board to the launch. Finger way off the fanbase pulse here.
— Celticalicante (@celticalicante) June 30, 2023
Surely a global brand as well established as Adidas, marketing another global brand (Celtic), must do customer research & go through an approval process? I can’t believe anybody with any affinity with fans was involved in this: it’s easy: Hoops, simple, stylish = worldwide hit!
— ジョン マクドネル, じょん まくどねる ❋ (@CarlJungleBhoy) June 30, 2023
For progressive and modern….please read howling and sickly.
— John Whalen (@gcfcjohn) June 30, 2023
Its neither hoops nor the right colour!!
— Tigertim Esq (@asmallteaser) June 30, 2023
its horrible get rid an embarassment of a strip
— Willie Collow (@CollowWillie) June 30, 2023
That is, by a distance, the absolute worst home strip in history. In years to come, they’ll photoshop this strip onto the 2020-21 team. Stinking.
— Inside The SPFL (@AgentScotland) June 30, 2023
Stained glass? Stained eyeballs ye mean!
— Adro (@TheAdroDynamic) June 30, 2023
