Do Celtic expect O’Neill to talk up a youthful left-back as a Champions League prospect. To give Ross Doohan 90 minutes. Mention how Shin Yamada and Hayato Inamura have looked sharp in pre-season training?
Celtic are in exactly the opposite position. They have no plans to invest the income over the year back into the club. Generating profit resulting in Corporation Taxed seems to be the target.
After the shambles of last season the club is heading for a repeat. Now it appears that some shareholders are concerned by the running of the club, asking questions and pushing for change.
On all known form Celtic will spend some of the money raised from the sale of players. The £70-90m in the bank won’t be touched.
It isn’t so much that he loves all things Ibrox, more that he detests Celtic. Every aspect of the club and especially the fans.
Only the extent of their pay-cuts is up for debate. That tactic is very Celtic. Where money is chucked away on wasters while those that deliver are undervalued.
Dermot Desmond, Peter Lawwell and Michael Nicholson see things very differently. A transfer window is the chance to sell off performing players, bank a profit and hope for the best with some project signings from trusted sources.
In the last few years Celtic have squandered millions through Mark Lawwell, Paul Tisdale, Wilfried Nancy and others.
It all started before the season even kicked off when the club imposed a three match suspended ban on the Green Brigade while they were preparing tifo tributes to John Clark and John Fallon.
Celtic have just written off £1m by releasing Stephen Welsh from his contract. There would be change out of £1m if that figure was used to pay Fotheringham and Maloney for one season.