Very few Celtic fans would dream of handing cash over to purchase the Record with the online edition racking up the clicks but barely bringing in the advertising revenue to justify the massive overheads, mainly through the wage bill.
Lawwell Senior might see greater strength, getting players shifted out on loan looks like the priority for Lawwell Junior when the January Transfer Window opens.
Being physical and athletic will get you a long way in the SPFL but outwith that some basic football ability is required. To describe Bassey as limited is a compliment but like Oli Burke a little talent can be very lucrative when handled by the right agent.
Five minutes in, despite being a goal down, Lowry had the bears purring with a drag-back that left Reo Hatate lying on the turf. Proof of his genius, not that it was really required. Sadly for the watching bears that was as good as things got for their in-house superstar.
All of that points towards the management, or lack of from Steven Naismith but BBC Scotland had a convenient lifeboat for the struggling Hearts boss to cling onto.
Yesterday’s match was barely a contest with Hearts hardly able to muster up the level of aggression that Naismith managed as a player when he put the boot into anything in green and white before inevitably being substituted with his side losing.
That move and the execution set the tone for what was to come. Celtic played some exquisite football that their hosts had no answer to.
Even poor Hearts teams have managed to make things hostile for Celtic at Tynecastle, today’s side seemed afraid to get involved in case their opponents moved up a gear.
Eleven Celtic title wins over the last 12 years have almost broken the spirits at the BBC Sports Desk with Kenny Macintyre. Tom English and Alasdair Lamont visually and mentally scarred by covering those events.
But it is great to see the gaffer back in the building and we have all really enjoyed working with him. So it is new faces, new tactics and a new start for the team. We have to push on.