Celtic own the internet as crazy club statement reaches over three million on Twitter!

Celtic won a watch on Saturday night- who’d have thought that one tweet quietly slipped out for minimal attention would have reached 3.1m people in 21 hours!

Unfortunately for the suits, policy makers and the CEO terrified to put his name to the statement almost all of the engagement for the shameless excuses was negative.

Genuinely there wasn’t a single line among the 1,030 words that contained anything positive or constructive as Celtic spectacularly doubled down on a week that was the car crash of all car crashes in terms of publicity and reputation.

Who would have thought that a dull as dishwater, goal-less draw at Ibrox was about to turn into the high point of the week for Celtic supporters.

At that point Celtic looked in a mess, the conclusion of the transfer window followed by news about Daizen Maeda, a senior figure squealing to The Sun as he tried to demonise Brendan Rodgers then a club statement made it the most bonkers week this century, probably longer.

In the digital age, in a time of rolling news and multiple outlets it is some going to be creating blockbuster news during an international break but Celtic did it with bells and whistles.

In terms of news management it has been a complete nightmare with the in-house Communications Manager Iain Jamieson completely overwhelmed. To be fair it doesn’t take much to leave him overwhelmed, keeping the Daily Record, Sun, Daily Mail and the Evening Times fed doesn’t require the most sophisticated of strategies.

The news truly got out of control when a senior figure sounded off about Rodgers to The Sun, after that an old school policy came into play.

In the nineties and maybe even later it might have worked to sneak out a Saturday evening statement blaming the big bad media with a cheap pot at your O** F*** business partners to deflect away from multiple failings.

The online Celtic fan of 2025 knows their way around the news cycle, the vested interest and the downright lies that are put out to deflect.

A 200 word statement from Nicholson promising changes and reviews would have taken some off the heat away from the failing regime- instead they went all in to blame everyone anywhere for their own miserable failings.

Blaming UEFA legislation for hand-cuffing the spending of the most profitable club in European football doesn’t stand up, already multiple sources have came out to explain that Celtic had leeway to spend over £20m in each of the last two seasons and still be within the UEFA limit of spending 70% of turnover on direct football costs- wages and transfer fees.

Every aspect of the statement has been smashed to pieces, none of the excuses stand up. If only the club had competent people to fact check and didn’t treat customers as idiots that would swallow anything that criticises the mainstream media with a dig at the mob from Ibrox.

With the Celtic Supporters Association now on board only one website has yet to throw their backing behind the Green Brigade statement that hit a nerve, uniting the support in a way that any PLC would love to do.

The clock is ticking down to Friday and a media conference from Brendan Rodgers- who knows how much self inflicted damage Nicholson can inflict on his employers over the next four days?