MEDIA BLACKOUT- Afraid to touch the Derek McInnes video clip

Two days after it first surfaced no legacy media outlet has dared to comment on the Derek McInnes video clip.

Social media has been awash with the clip, shared on every platform and leaving no-one in any doubt about who is involved.

It has been covered on a couple of Celtic fan websites. It was discussed on ACSOM on Friday lunchtime.

Traditional reporting has long been ditched across the media landscape.

Why bother building up contacts, following leads or pounding the pavement when you can sit with a cup of tea and smart phone watching news fall into your lap?

Whether it is broadcasters or publishers they are all over social media.

Instagram, X/Twitter and Tiktok are constantly throwing up stories.

Once they realise your interests and likes they even tailor the content for you.

Whether it is sport, politics, news or showbiz everything happens on your phone.

DEREK MCINNES CAUGHT ON THE MICROPHONE

Unless it is a clip of a leading Scottish football manager singing a racist anthem dressed up in the colours of his club.

For extra impact he is standing alongside two club legends, plus Gordon Durie. Richard Gough and Ian Ferguson played throughout the ill-gotten 9-in-a-row era created by Dave Murray.

It was McInnes with the microphone. He was singing The Billy Boys with passion and pride. He knows the words, even a few personal twists.

And no legacy Scottish media outlet will touch it!

The clip above would be a common occurrence at the time. The only problem was getting caught.

Now and then someone would have a video camera at an event. Donald Findlay got caught out with that in 1999. Three years earlier McInnes was giving it large.

This isn’t AI, this is the real deal.

Currently McInnes is a media darling.

Leading the charge against Celtic and always likely to drop in a reference to Walter Smith.

At various times there has been campaigns to get McInnes the managers job at Ibrox.

In 2017 he was in talks, he was offered the job but opted to stay on at Aberdeen.

With each managerial failure at Ibrox the notion that McInnes could one day be in charge gains traction.

This year he is on the short-list for Manager of the Year from the SPFA.

CANDIDATES TO BE THE NEXT CELTIC MANAGER

If Steve Clarke steps down this summer McInnes will be a leading candidate to become Scotland manager.

The clip is 30 years old but it is what it is.

Over the course of time apologists will tell you that McInnes has grown up and matured.

The clip was taken a year after he joined Rangers from Morton. Straight into the culture created by Ally McCoist, Ian Durrant and Andy Goram.

In recent years McInnes has spoken out about alleged sectarian songs aimed at him. People in glass houses?

Since Celtic’s Scottish Cup win at Ibrox the talking heads and do-gooders in the media have been out in force.

All season long it has been open season on the Green Brigade. Sadly co-ordinated by Michael Nicholson and the Celtic board.

Since Friday morning the McInnes story has been in the lap of every news desk. Every competent reporter knows about it.

If they need an additional, sensationalist angle Jason Campbell was given a life sentence a month earlier for the murder of Mark Scott.

That murder led to the creation of Nil By Mouth, an organisation always on hand for a comment.