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‘Dinosaurs in the boardroom’ ‘PARASITES’ ‘Utterly embarrassing’ Celtic social media in the firing line

The mood among Celtic fans was foul enough last night before the club’s social media team decided to rub salt into those open wounds.

‘All to play for’ most certainly wasn’t the message to send out to supporters after a 0-0 draw at home to Kairat Almaty in a Champions League Play Off.

Not unless you take some sort of pleasure out of trolling fans who have been bled shamelessly all summer long to boost the precious Balance Sheet.

On top of Season Ticket’s averaging around £700 supporters will have had to pay £77 for the pleasure of watching home matches against Newcastle United, Falkirk and Kairat before the transfer window has closed. Apparently it is open, but only one way.

There has been various kit launches and associated sales pushes from the club, if the money was reinvested in the team on the park there would be an element of buy-in but that has long stopped being the case.

Some of the money from player sales will be spent on trying to maintain a small gap ahead of the competition in Scotland, merchandise sales and ticket revenue goes towards running costs with the remainder stockpiled with generous donations made annually to HMRC  in the form of Corporation Tax because no one in the inner circle knows how to grow the club beyond the parochial bubble of Scottish football.

Kairat, ranked 311 in Europe at the start of this season, well below Torshavn from the Faroes and St George’s of Gibraltar are 90 minutes away from joining Maribor, Malmo, AEK Athens, Cluj, Ferencvaros and Midtjylland in the Hall of Shame from the last 11 years.

Clubs with much less resources, much lower co-efficients but with drive and ambition to be the best that they can be, to give everything to advancing to the Champions League group phase.

With Peter Lawwell by his side some of the flack was deflected from Michael Nicholson, his surname isn’t easy to fit into an abusive chant.

Celtic under the ‘leading sports lawyer’ appear very much like they did under the former Clydeport bean-counter. Dull, tired, preductable and totally devoid of ambition.

It is a profile that all of the board members are happy with, a significant number of supporters have no ambition other than to avoid liquidation, staying a few points ahead in Scotland is the pinnacle of success.

All sorts of excuses are thrown up to justify the stagnation of Celtic, everything else is to blame other than the policy makers led by Michael Nicholson who has made one media appearance in the four years since he replaced Dom McKay as CEO.

It is now very clear that Brendan Rodgers is leaving at the end of this season. Despite delivering success on the park and for the Bank Balance old wounds haven’t healed.

From the sale of Kyogo in January to the team sheet against Kairat the petty vendetta against the manager from the board is impacting on the team.

Last night’s chants and dissent are unlikely to be a one off.

While Rogers faces the media a couple of times a week the CEO and Chairman remain in the background, briefing selected messengers of the damage caused by the ambition of the Irishman recruited back again by Dermot Desmond.

Celtic are likely to remain the top club in Scotland but it will take just one more set-back to burst the damn with the pent up anger of many fans dating back to season 20/21 when the same Directors and executives sat back smugly watching the season implode.

The build up to Saturday’s match against Livingston could be tetchy, Celtic would do well to keep a very low profile across social media.

 

 

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