Norwich City are open to selling Adam Idah during the summer transfer window.
The striker had a highly successful time on loan at Celtic where he made a positive impact on the team and played a key role in delivering the domestic double.
Idah’s contribution was greater than any of the seven permanent signings lined up by Mark Lawwell last summer at a cost of close to £20m with four and five year contracts handed out across the board.
By November Brendan Rodgers made it known that he had identified four positions that needed quality additions when he took over in the summer but a year on there are no areas of the team or squad stronger than the one Ange Postecoglou left behind.
Idah arrived to a wave of sceptisism but in his first start he scored twice away to Hibs on February 7 as he kicked off his contribution, doing exactly what you are looking for from a loan signing.
Norwich now have a rejuvenated striker back for pre-season training, the Irishman has demonstrated his quality and is no longer a mystery away from Carrow Road.
It will take a realistic fee for Celtic to bring Idah back on a permanent basis, perhaps as much as £7m but that sort of figure was frittered away last summer bringing in Odin Thiago Holm, Yang Hyun-jun and Gus Lagerbielke.
Norwich have a far more joined up approach to transfer dealings, everyone is available for the right price as Sporting Director Ben Knapper explained yesterday at the unveiling of new manager Johannes Hoff Thorup
Discussing their Player Trading Model and the importance of selling players, Knapper told the Norwich based Pink Un:
There’s always pressure on us here because that’s our model. Whether we have to, or we don’t, we want to and that’s what we define as success as well. Of course we always want to build a team that can win games and get promotion, and that’s always going to be the ambition, but as well as doing that in order to be sustainable we have to try.
So we put pressure on ourselves to do that. Every summer is no different in that respect.
That’s kind of where we are and lots of conversations on-going at the minute. But it’s so important that Johannes gets that chance to look at the squad and evaluate as well. And we’ll be speaking continually all the way through the window.
Explaining the balance between the needs of their manager and the club strategy he added:
They’re the conversations that happen between a head coach and a sporting director every day. The dynamic between these two roles is so important.
We do that on every level, whether it be around players, whether it be around pre-season plans, whether it be around our environment, changes we may or may not want to make.
That’s always the way that we work. Our relationship here is about trying to push each other and to challenge each other. We want to get better. As ever it would just be a conversation and ultimately trying to arrive at what we think is the best thing to do for the organisation.
Idah is under contract with Norwich until June 2028, Norwich play their first pre-season friendly on July 9 when they are away to Stevenage.
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