The statement is an absolute PR disaster. Talk about not being able to read the room. Of course, they were under pressure. They felt like they had to speak but, to be perfectly honest, they’d have been better just being quiet than coming out with that.
Celtic won a watch on Saturday night- who’d have thought that one tweet quietly slipped out for minimal attention would have reached 3.1m people in 21 hours!Unfortunately for the suits, policy makers and the CEO terrified to put his name to the statement almost all of the engagement for the…
As if using The Sun newspaper to attack former Liverpool manager Brendan Rodgers wasn’t bad enough, the Celtic CEO managed to put out a Saturday night statement that took “Rolling A Jobby In Glitter” to unprecedented new heights.
As a deflection exercise the Celtic source spilling the beans to The Sun was only slightly less of an own goal that Prince Charles discussing Pizza Express and his sweaty problems with Emily Maitlis.
What is that strategy? In order to make life as easy as possible for next season’s in-house manager the last thing that is needed is Brendan Rodgers leaving in a blaze of glory, of trophies and European progress.
When print circulation is below 40,000 and dropping at 18% year on year the Record is utterly desperate to grab any sort of digital audience regardless of the content and accuracy.
Old and new, traditional supporters clubs, podcasts, websites and others. Groups with a variety of shades of opinion but drawn together by a succession of issues culminating in the carnage created by Nicholson’s transfer window activities.
While Rodgers looked to kick on from Munich Nicholson’s target was very different, he decided to cash in as the vendetta between the decision makers and the manager kicked in, a relic from the 2018/19 season.
Celtic fans are used to missing out on the rumoured targets to push the club on, this time around Nicholson has gone out of his way to weaken the team through the transfers of Nicolas Kuhn and finally Adam Idah.
After scrolling through repetitive paragraphs the duped reader discovers that the Annual Report for 2025 will be published in September with a few bland paragraphs covering turnover of around £150m and a paragraph expressing disappointment about failing to reach this season’s Champions League.
