In some ways it is the easiest of jobs, in other it is the toughest.
Just how do you sum up the madness, stupidity and paranoia that erupted across social media through the weekend in three minutes?
I could blog morning, noon and night and still only scratch the surface but the Social Media team have managed to capture virtually everything from the Union Bears to Mad Phil and most things inbetween in just over three minutes.
James Tavernier even makes the cut with the Ibrox skipper almost pulling a muscle as he explains that he is devastated rather than his trademark disappointed after yet another big match defeat, y’know.
Editing through the high quality paranoia of the grieving bears is a tough task, the quality and quantity is exceptionally high, with each passing defeat and trophy loss the bears manage to raise the bar with their levels of denial.
This season’s trophy breakdown takes the trophy count of Celtic and both Ibrox clubs to 118, with Celtic ‘Going for 55’ in the SPFL next season the team at Paddy Power won’t be short of content to amuse over 700,000 Twitter followers.
It’s yet another derby defeat, and Rangers fans have well and truly out done themselves after Celtic won the cup final.
Oh yes, it’s another #Gers Fan Denial…
18+ BeGambleAware | #CelticFC pic.twitter.com/i5wUVl8HRe
— Paddy Power (@paddypower) May 27, 2024
Most of the issues and incidents covered on this site appear on the Paddy Power advert with the added impact of a dramatic voiceover.
It promises to be a long summer of fun for Celtic fans as fresh chapters in The Banter Years roll out, with the Brazilian Tav signed up after a year playing in Cyprus and Liam Kelly about to return home the signs are all there for some exceptional spin to keep the bears engaged and full of Battle Fever.
Saturday’s sequence of events could hardly have been better, almost a summary of the season in 90 plus minutes with a very happy ending.
Celtic dominated the first half but lacked that certain something, with John Beaton operating VAR there was no chance that penalties would be awarded for the Ben Davies handball or two man assault on Kyogo Furuhashi.
After the break Brendan Rodgers’ side were a shadow of themselves but their opponents failed to take advantage with Nicky Raskin foolishly pushing Joe Hart to deny Abdallah Sima a goal and cut short the pent up frustrations of 20,000 dancing bears.
With the sweetest of ironies Adam Idah capitalised on a mistake from Jack Butland to score the only goal of the game, an Irishman scoring thanks to a whopper from the guy that the Daily Record has campaigned on for an England call up.
Almost three days on from the Onion Bears strolling down Argyll Street the content and tears are still flowing with Celtic fans and Paddy Power lapping up every moment.
CLICK HERE for two faced Keevins makes remarkable Rodgers u-turn
CLICK HERE for Santa Ponsa celebrates Celtic’s victory in the Glasgow Derby.
CLICK HERE for SPFL Premiership table.