Stephen McGowan isn’t in any way ‘Ibrox-minded’.
He’s probably enjoyed a good laugh at the events of yesterday but in his job with the Daily Mail he has to act as professional as possible at all times.
Despite the relative success of the Daily Mail they are still struggling in a very competitive market, there are now lots of different sources in the news market with legacy media struggling to make a foothold in the digital market.
Idiotic bloggers that don’t have a scoobie are unfortunately copying and pasting market share, advertisers quite like their audience, like it or not.
Adapting to a new market while pandering to an older audience that goes out to buy copies of the Daily Mail is a near impossible task which leads to the verbal gymnastics highlighted below. McGowan wouldn’t have selected the sub-headline but his copy would have pointed towards it. Soothing for newspaper buyers.
While breaking the bad news that the streets of Dublin will remain safe and friendly for the Europa League Final you have to offer the carrot that A Proper Football Manager is going to deliver the SPFL Premiership title, stoppin Selik from claiming a 12th title in 13 years.
Going into the return leg against Benfica winning the Quadruple was being openly discussed, Celtic were collapsing with Brendan Rodgers flapping as he was tested and found wanting as he was challenged for the first time.
It was as if the Warburton Revolution, Project Pedro, Murty Mania and Mister Gerrard had never carried the hopes and dreams of the Scottish media.
Around the time of the Benfica ties things were starting to fall apart for Phil Clement, a home defeat from Motherwell cast some doubt on the brilliance of the Belgian with the convenient postponement of a trip to Dens Park providing some breathing space.
After yesterday’s latest defeat from Celtic the SPFL trophy won’t be moving across the city, in 13 days the Scottish Cup Final offers the chance to take some hope into the summer with the budget spent on Mohamed Diomanse.
There will be no clear out this summer, the out of contract players will make an emotional farewell in front of an almost empty stadium following Tuesday’s match against Dundee.
After their June pay day it will be Ibrox no more for John Lundstram, Borna Barisic, Ryan Jack, Kemar Roofe and Leon Balogun.
Last summer McGowan and his colleagues could still salvage something from the Beale Revolution! The Brains Behind Gerrard produced plenty of quotes while Todd Cantwell and Nico Raskin demonstrated in a dead rubber that things would be vey different at Next Season FC.
If Celtic win the Scottish Cup Final the European Championships in Germany will provide a very welcome shield but with the first Derby of next season expected in August or September at Celtic Park Phil the Gladiator might struggle to get past van Bronckhorst’s 366 days in charge.
CLICK HERE for Hugh Keevins’ incredible u-turn on Brendan Rodgers.
