The directors who run Celtic have built a culture where loyalty to each other outweighs loyalty to Celtic. Decisions are made not on merit, not on strategy, not on ambition — but on preserving the hierarchy.
McKay transformed the squad on a profit. Kris Ajer and Edourard were sold to fund the turnover. As CEO of Celtic he never got to see Jota, Carter-Vickers or Giakoumakis play.