Let’s be absolutely clear: Dermot Desmond is not the owner of Celtic. He’s not the chairman, not the CEO, and not an elected voice of the support. He’s an unelected, unaccountable figure who’s somehow decided that Celtic exists to serve his ego.
Failure born from a decade of short-termism, underinvestment, and a boardroom that treats football as an inconvenience to its balance sheet. This is Celtic.
Later that season, when Celtic won the league, Santa was wheeled out again on trophy day. The crowd laughed, applauded, played along. Harmless fun? Not quite. The joke’s target wasn’t Santa — it was the fans. The message: You booed when told to clap. Now you’ll clap when we tell…
Just One More Thing- Before anyone jumps in with Celtic 'fanboy' or 'apologist' let me be clear: I’m far from either.Think of it like a doctor’s bedside manner — brutal, unflinching truth. You’re told you’ve got cancer, four weeks to live. There’s no sugar-coating. That’s what I’m doing here.Look,…
For now, domestic dominance continues to mask these flaws. But as the new Champions League format ratchets up both the financial rewards and the competitive bar, Celtic’s model will face its most severe test. In Kazakhstan it was exposed and failed miserably.